Ways I Embrace My Audience

This is #2 on Chris Brogan’s list of 100 Blog Topics I Hope YOU Write

At my daytime employment, my audience is not clearly defined. I report to 3 team leaders, 2 managers, and have a dozen coworkers with whom I interact on a daily basis. When dealing with these people, despite constant attempts to reduce this, every interaction is political in some way. What you say, and to whom you say it, always has an effect. This translates into you filtering everything you might consider saying, thinking, how can this possibly come back to haunt me?

At home, however, the interactions with my private clients is very different. I am, of course, striving to impress my clients with the quality of my work, my ability to meet and exceed expectations, and to complete all my projects within the provided budget. This, of course, is to benefit me more than them, as by doing all these things, I increase the likelihood that they will come back to me with more work, and refer me to others.

However, I try to take this one step further, which will increase the benefits just mentioned, but provide extra benefits to the client. When I am asked to work on a contract for a client, I try to understand my client’s business, and to determine the true nature of the problem I have been asked to solve. While the work I do may not change as a result of this, when I talk to the client, I can understand their point of view. I have managed to gain insight into their business, and to understand what it is that they do.

This sounds pretty basic, but not everyone does it. My clients like me not only because of the tangible work I do for them, but also because when they talk to me, they feel like they are talking to someone who understands what it is they do. This increases their confidence that I will produce a solution that meets their needs, and won’t waste time and money creating a solution that creates as many problems as it solves.