Succeed or Fail? Your Choice…

I have been reading over the last few days many articles on success, and a few on failure. In business, only a few will succeed, and it’s not always the individual with the best idea. For example, Starbucks succeeded in building a massive empire, but there are thousands of small coffee shops that did not grow. Is Starbucks the best coffee? Not in my opinion. But there is something special about Starbucks that cannot be said for its competition.

There are many books written about the success of various companies. Successful entrepreneurs will give interviews talking about their keys to success. What they don’t talk about is how they might have failed. When is the last time a failed start-up was the topic of a small business magazine?

There are, in my opinion, 2 components to a successful business. The first, discussed by Joel Spolsky in his article Joel Spolsky’s Secret to Start-up Success, is about motivation. The successful entrepreneur has pushed through the hard times and the easy times. Despite it all, they remained driven and motivated, and in the end, it pays off. “The person who makes a success of living is the one who sees his goal steadily and aims for it unswervingly.” Cecil B. DeMille

The second component is best expressed in the saying “Success is the ability to go from one failure to another with no loss of enthusiasm.” Winston B. Churchill Every success has failures along the way. In order to succeed, one must not stop at the failure, but use the experience to move forward. There is a lesson to be learned in every failure, but too many people stop at the failure, and, rather than analyze why it was failure, merely quit. Success does not come to those who quit.

In conclusion, to succeed in your endeavors, find a way to maintain your enthusiasm for what you are doing. That means that you need to enjoy the journey to your goal, and not just the goal itself. Second, when encountering a failure, use it as an opportunity to learn, to gain experience, and move on. If you wrote a book and a publisher rejects it, look at why it was rejected. Did you target the wrong market? Do you need to rewrite sections to improve the flow of ideas? Then make the necessary adjustments and try again. It may take one try, it may take 100 tries. But if you persevere, it will pay off.