I have had a few discussions recently regarding the definition of a personal brand, and how you might go about developing one. This topic is of particular interest to small business owners, as having a recognized personal brand is usually associated with increased sales. A personal brand is a fairly vague term, since it can [...]
When negotiating with clients, is the customer always right? Elie provides a brief discussion of the issues involved.
Are you running a small business? If you don’t already have a mentor, here’s why you should start looking for one.
Your image is built of many components. You may not realize it, but you are always broadcasting an image. Is it the right one?
In any company or business, there is a process for making decisions. It may not be a formal or rigid process, or perhaps not a very complex process, but it exists. For example, a decision to switch brands of coffee might be made by Joe, who is the one who stocks the kitchen. A decision [...]
After listening to people’s comments on the design and layout of my website, I have changed the look. The content will be updated over the next few days, but comments on the design, layout, and style are welcome.