I have had a few discussions recently regarding the definition of a personal brand, and how you might go about developing one. This topic is of particular interest to small business owners, as having a recognized personal brand is usually associated with increased sales. A personal brand is a fairly vague term, since it can [...]
When negotiating with clients, is the customer always right? Elie provides a brief discussion of the issues involved.
Are you running a small business? If you don’t already have a mentor, here’s why you should start looking for one.
I published a new version of my website for Optimal Upgrade Consulting which can be found here. Comments and suggestions are always welcome.
Your image is built of many components. You may not realize it, but you are always broadcasting an image. Is it the right one?
In any company or business, there is a process for making decisions. It may not be a formal or rigid process, or perhaps not a very complex process, but it exists. For example, a decision to switch brands of coffee might be made by Joe, who is the one who stocks the kitchen. A decision [...]
The information superhighway is stuck in eternal gridlock during a blizzard, with the volume of information increasing at an exponential rate while the ability to locate quality information consistently decreases. How can you maintain a semblance of control over your ever-expanding inbox?
After listening to people’s comments on the design and layout of my website, I have changed the look. The content will be updated over the next few days, but comments on the design, layout, and style are welcome.
Elie Kochman is the author of Advice for Small Business Owners and the founder of Optimal Upgrade Consulting. Using his experience working in the corporate world along with his exposure to the world of small businesses, he writes these articles to assist others avoiding common pitfalls of growing a business. His experience in the corporate world, building his own business, and working directly with other growing businesses has given him some perspective on the trials and pains of running a business.
