LinkedIn is a way for you to publicly establish your credibility using your existing network. The more active you are on the site, the more other people outside your network will see you. That, in turn, will make them pay attention to you, by visiting your profile, visiting your personal site if you have linked to it, and getting in touch with you when they think they have an opportunity that you may be interested in.
Elie Kochman is the author of Advice for Small Business Owners and the founder of Optimal Upgrade Consulting. Using his experience working in the corporate world along with his exposure to the world of small businesses, he writes these articles to assist others avoiding common pitfalls of growing a business. His experience in the corporate world, building his own business, and working directly with other growing businesses has given him some perspective on the trials and pains of running a business.
