I just finished reading Trust Agents by Chris Brogan and Julien Smith. If you’re reading this blog, you probably already know the authors from their wide-spread online presence. If not, check out their blogs, from where you can find more information about them (for Chris’ blog, click here; for Julien’s blog, click here). I would [...]
The Federal Trade Commission (U.S. agency for my non-American readers) released its official guide to those receiving goods or services in exchange for endorsements. According to the official title, it affects advertisers, bloggers, and celebrities endorsing a product (click here for the full report). The guidelines include, among other things, that the person making the [...]
If you haven’t seen the site yet, check out http://knirl.com and let me know what you think. Hey, you can sign up for the newsletter and I’ll send you updates as they become available (and no, I won’t send you spam, and will let you remove yourself from the mailing list, and no, I won’t [...]
Elie Kochman is the author of Advice for Small Business Owners and the founder of Optimal Upgrade Consulting. Using his experience working in the corporate world along with his exposure to the world of small businesses, he writes these articles to assist others avoiding common pitfalls of growing a business. His experience in the corporate world, building his own business, and working directly with other growing businesses has given him some perspective on the trials and pains of running a business.
