Sometimes it’s not how good or bad a product is, or how solid the pitch and the numbers are. Sometimes it’s just about getting a plain return on the investment that will determine whether or not a deal can be struck.
I was having lunch the other day with an old friend discussing the consulting that I do. He asked me how I come up with prices to quote potential clients, specifically when the work is being done on a project basis, not hourly. After explaining my system to him, I realized that other people likely [...]
