Play Golf to Promote Your Business

I recently went to a driving range for the very first time, in preparation for my first round of golf. Different from the other sports in which I participate (cycling and hockey) in that there’s a lot less physical effort and much more mental effort, I wasn’t convinced that playing golf would really be of interest to me.

Until, that is, I was explained the social aspect to golf.

On a typical golf course, people go out in sets of four to play each round. Because there needs to be a gap between players, the clubs will generally insist on this amount of grouping. When a pair shows up and wants to golf, they will be asked to wait until another pair arrives, and then they can golf as a foursome. As a result, you will end up spending a couple hours with people you are now meeting for the first time.

If your clientèle is of the type to play golf, then this can be a great way to gain an introduction to some people you would otherwise have difficulty locating. Not only that, but you will also have the opportunity to spend a few hours with them, making your 30 second elevator pitch into a two hour discussion about their business and how you might be able to help them.

In golf, unlike many other sports, it’s considered acceptable to discuss business while playing. Not only that, but social etiquette on the links frowns upon the use of cell phones (no one will be happy if your phone rings while they’re in the middle of lining up their putt). As a result, you are expected to hold conversation with your fellow players.

This is one of the best ways to network. You get to enjoy some time in the sun, perfect your golf game, meet new people, and grow your business all at the same time.

I looked up the price of membership out of curiosity.At one club, the annual membership is about $5000, while others did not list prices. This, however, is the price of exclusivity, and a worthwhile business expense. While I’m not rushing out to get a membership right now, it’s certainly in my list of potential places to continue my networking efforts.