Why the Decor can be too Expensive

In my previous article, I justified spending relatively large amounts of money on your office decor. The justification was along the lines of showing your potential clients how their money is spent, and in the long run, it will pay for itself with acceptable higher fees.

I was then informed that Walmart, with top gross earnings in the world on an annual basis, has its corporate offices in a set of trailers in the middle of a field. Despite this cheap appearance, businesses will still approach the company, hoping to get their products carried by the store, and on entry to the offices, end up selling their products at the lowest price possible.

To resolve this contradiction to my publication, I placed a caveat on my position – that I was not targeting the discount industry, in which signs of frugality are key to increasing business.

However, this did not go far enough. The truth is, the decor of an office is highly dependent on the marketing image that you want to present. In the discount industry, the image is frugality. In the corporate legal industry, a more extravagant decor is called for. In the programming industry, things get a little more complicated.

On the one hand, there’s the image of Facebook and various other start-ups. They began in college dorm rooms, garages, abandoned offices. There might have been pizza boxes piled by the door, a foosball table in the middle of the room with sharp edges, and nerf balls scattered about.

The other side is that of the slick programmer, who has all the gadgets, who’s desk would make the bridge of the USS Enterprise look bare. The place is sparkling clean, everything is using the latest technology.

Which is the better image? It depends on who you’re trying to impress.

Is one image worth more than the other? Not really, since both appeal to a specific market. What is important is that when you choose your decor, you are aware of the marketing image you now present, and how that will affect your ability to bring in more clients without losing your current clients.