Displaying the most recent of 443 posts written by

Elie Kochman

New Venture in Marketing

I’ve started working on a new marketing venture for a personal trainer (okay, it’s my wife – but I’m treating it to some extent how I would treat a client project). The Background My wife is a certified personal trainer and fitness instructor. Her basic business model is that she makes house calls for her […]

News and Updates

If you’ve been reading my blog for a while, you may have noticed that in the past month there were no new articles. Having received several comments on my lack of new content for the site, I felt compelled to provide an explanation. The world of small business is massive, and there will always be […]

Turning Down a Sale

One entrepreneur who came on the show this week was lambasted for doing something few prudent business people would ever consider – they turned down a sale. This was not because they were to inundated with orders to be able to meet demand – on the contrary, they had essentially no other sales. They turned […]

Dealing with an Offer

Sometimes, convincing a prospect to buy your product isn’t the hard part – structuring the deal is. Take Jim, a software developer who wrote a small program that he was selling for a modest fee via his website and through direct sales. A company contacted him after using his application to find out if they […]

Understand Bureaucracy

In recent dealings with several large financial institutions, I learned about bureaucracy – and how to work with one. Forced to enter discussions with them, I was overwhelmed by the volume of paperwork and the miles of red tape that seemed to be targeted at making my inquiries impossible to be answered. With one employee […]

Strategic Partnerships with the Competition

Does having competition make you uncomfortable? Perhaps you should consider making a strategic alliance instead. Competition can be a scary thing, but it can also be useful, if handled correctly. Few industries or markets are only large enough for a single player, which means that there is little reason for anyone to be afraid of […]

Question: Who Does Your Business Taxes

I know a few business owners who do their own taxes, and many more who pay someone to fill out their corporate returns each year. Given that the cost of corporate accounting can be significant, some owners have shied away from that route for as long as they can, while others quickly push their books […]

Market on the Future, Sell on the Present

Too often entrepreneurs looking for an investment will fail on this basic concept, thereby undermining their own credibility and in the process, often losing an investment which could have been won. A sale, of any sort, is often promoted based on its future value – that is, the satisfaction or value it will bring to […]