Displaying the most recent of 443 posts written by

Elie Kochman

Documenting Business Plans

I’m in the midst of attending a workshop that was titled “Starting a Business”, but which I’ve learned would be better titled “Writing a Business Plan” since that’s what is being focused on. This raises at least one question, which is how fundamental is writing a good business plan to starting a business? This came […]

Show That You Care

I placed an order a few days ago for an item listed as next day delivery. A few minutes after completing the order on the site, I got an email that read as follows: Thank you for ordering with Business X Delivery! Your order has been received and is being processed. Your order is scheduled […]

Pay Back the Founders

One of the commonly misunderstood components of an investment in a growing business by people who have not been there before is the concept of paying back the founders. That is, the company has a value, and people sacrificed in some way to help the company get to where it is today. That might have […]

It Pays to Give Away

A few years ago, when just starting out in the consulting business, I would have been reluctant to give up any business at all. If someone asked me to write them a tiny script, or a massive desktop application used by thousands of people simultaneously, I would have been eager and raring to go. The […]

How well do you know your own business

When Carl and Maria Griffin entered the Dragons’ Den to showcase their business and hopefully land an investment, they were awakened as to the true nature of their business. Their business, LiteLocker, makes it trivially easy to install and remove Christmas lights, by installing the system alongside the eaves of a building. The units can […]

Are You Magnetized?

Over the last few years, I’ve begun to suspect that in some sense, I’m a magnet, and I’m not sure why. Not that I’m complaining – on the contrary, this magnetism has brought me large amounts of business, but I’ve tried to understand how this can be replicated. First, though, I should explain what I […]

When You Work for Yourself

Perhaps one of the factors of life as the self-employed freelancer is in regard to what happens when you get sick. Or, if it isn’t you who gets sick, a family member who you have to care for. Even for those under the impression that they rarely get sick, it tends to happen, as Murphy’s […]

The Difference Between Marketing and Sales

I have a client with an interesting employee – he can take a product, and figure out who the best customers of this product are. He knows how to reach those people, as well as the people who would ultimately pay for the product. He can get these people to seriously consider using his product […]