Displaying the most recent of 443 posts written by

Elie Kochman

How Much Paperwork is Enough?

If you had time to do it twice, there was time to do it right the first time. But if it has to be done twice, make sure that the person doing it the second time is the same person who sees the need to redo it in the first place.

How Reachable Are You?

I don’t have an iPhone or a Blackberry, and I don’t want one. My cellphone can’t receive text messages, let alone images or video messages. If someone needs to reach me urgently, then they call me. If it’s not that urgent, an email will reach me fairly quickly. I like it that way. It comes […]

Just Say No

There’s something special about working with a small business. Whether it’s the fact that things might be handled a little more casually, or that you know every employee by name, birthday, and hobbies, it’s a little more comfortable. Nothing lasts forever, and if you’re dealing with a successful small business, then sooner or later, the […]

One Year is Not Enough

When looking at your career path, make sure that the stops and pauses along the way are long enough to gain the benefits and lessons of the stop, but not so long that you appear to have become a permanent fixture there.

Tied to a Provider

Much of my work is done through colleagues – for example, I have a few graphic artists that I can hire on a regular basis, some SEO specialists, marketers, branding consultants, web developers, and so on. While I can do some of all this work myself, most of my clients need a combination of experts […]

Visitors and Organic Growth

A question that has come up on several occasions is how to build a large user base for a website that depends on its users for content. The first users will have little incentive to stay – after all, there’s no content there yet. Later users will not arrive, since the earlier users have not […]

I Eat My Mistakes

I have a simple guarantee with my business, one which has cost me a fair bit. Over time, I’ve come across a few other businesses with the same type of guarantee, and I prefer to give them my business. The long and short of it is that I eat my mistakes. What I tell my […]

Why Do You Pay Too Much

I was chatting with someone a week ago, and he mentioned to me the price he was paying for a particular service. As it happened, I know the amount of effort involved in doing that kind of work, and raised some surprise at the price he was paying – it was about 5 times the […]