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Social Media

New Venture in Marketing

I’ve started working on a new marketing venture for a personal trainer (okay, it’s my wife – but I’m treating it to some extent how I would treat a client project). The Background My wife is a certified personal trainer and fitness instructor. Her basic business model is that she makes house calls for her […]

Response Time and PR

I’m fortunate in that I get little enough email that I can generally respond within a day to most queries. However, being in contact with many people who receive far more messages than I do, I’m familiar with the concept of dealing with vast quantities of mail. This week, I had to contact a company […]

Promises Out of Control

A recent post on Twitter caught my eye: Company Claims Guaranteed Search Engine Placement Service Only, of course, this company is not Google, but rather, an SEO company based out of South Africa. Knowing the value of such a statement, they’ve offered to guarantee results, with your money back if they fail. While many SEO […]

Persistence is Required

Looking at the website for a local fitness center, I noticed that they had 2 portions of their site devoted to news. One was a banner across the top of the site, posting information about changes to their schedule. The other was a Twitter feed. The banner seemed to contain fairly current information – it […]

Question: Assessing Competency in an Interview

Perhaps one of the more difficult things to assess in an interview is whether or not the candidate is competent in the needed area. After all, it can be quite easy to talk in a manner that indicates competence without actually being able to do the job, and it can be extremely time consuming to […]

Social Media is Not a Strategy, but you need a Social Media Strategy

Trying to trace down the origin of the saying “Social Media is not a strategy” was more difficult than I expected, though I have been able to confirm that it’s been around since at least 2004. Some businesses get this – social media is a tool, just like radio is a tool, and sandwich-board men […]

Question: Where did you find a mentor?

Something advocated by most advisers for business owners, which I’ve promoted here as well many times, is that you find a mentor – someone who can advise you in regard to your specific issues, and help you navigate the world of business from having been in your shoes before. The value of such a person […]

Say No to a Million Dollars – Again

Last March, a pair of entrepreneurs from Toronto surprised viewers by turning down a potential investment of a million dollars on the show Dragons’ Den. In this week’s episode showcasing entrepreneurs who have been given a second (and in one case, a third) chance on the show, the same pair turned down yet another offer […]