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Social Media

Landing Pages and Business Strategy

When a recent posting on Facebook directed me to a page screaming free and asking for an email address, I immediately questioned the author of the post’s integrity in suggesting the link to their associates on Facebook. The page read like a marketing scam aimed solely at getting email addresses, with no indication as to […]

Customer and Market Research

A recent question posted on a site I frequent asked about the use of vaporware as a means of measuring customer interest in a product prior to actually building the product. If you are unfamiliar with the concept of vaporware, the definition from Wikipedia reads: Vaporware describes products not released on the date announced by […]

Who Gives This Type of Advice?

In a conversation with a client, we discussed a piece of advice he had received from a venture capitalist in regard to his business. He had been seeking an investment of a few million dollars, most of which would be spent on development and hardware infrastructure for the business. The business already had clients lined […]

Question: Favorite Place to Get Work Done

Today’s post is really short, because it’s actually a question, not an answer. I was forwarded a talk by Jason Fried about Why Work Doesn’t Happen in the Office, in which he discusses where people like to go when they need to get some work done. Interestingly, the answers he got were pretty much anything […]

Starting a Business

A recent course which was titled “Starting a Business” and ended being better named “Writing a Business Plan” got me thinking about what kind of advice I would give to someone just starting out. I thought back to a few businesses which started out as a single person, and have grown, and realized that there […]

Bad Marketing Pitch Raises Scam Alert

I use Twitter as a source of interesting articles, sites, and other content. Unusual for Twitter readers, I actually read an incredibly high percentage of posts in my feed (currently about 80% of what’s posted is actually read by me), and that’s without using lists or any service other than the website itself. When I […]

Unique Value Proposition Turns into a Business

I was working on a business development plan for someone, and we discussed her business, what she envisioned being able to do for clients, and various approaches she could take to find new clients. This came, after some discussion, to the concept of unique value proposition – that is, what would set her business apart […]

Understand and Respect Boundaries

I attended a lecture recently in which the concept of boundaries came up, and how some people have a good understanding of other people’s boundaries, while some people do not. Naturally, when dealing with other people, knowing what boundaries exist is incredibly important, but unfortunately, finding those boundaries can be quite difficult. As an example […]