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Social Media

Are You Magnetized?

Over the last few years, I’ve begun to suspect that in some sense, I’m a magnet, and I’m not sure why. Not that I’m complaining – on the contrary, this magnetism has brought me large amounts of business, but I’ve tried to understand how this can be replicated. First, though, I should explain what I […]

Twitter Strikes Again

I recently purchased a new computer from a certain manufacturer with whom I’ve done business many times before. I was purchasing a laptop they had advertised in a catalog, and the price I ultimately paid was $50 less than I had expected based on the price advertised, and included a [nice] carrying case. I immediately […]

Don’t Confuse Me with the Facts

I was reading the book All Marketers are Liars by Seth Godin, in which he discusses the approach to marketing that has been rapidly made into the norm for successful businesses – learning to tell a story. That is, a successful marketer will connect with their audience by telling them a story, which, as a […]

Not Everyone is a Customer

In a recent article I wrote for a local organization, I discussed an approach to networking that involves whispering, not shouting. The article addressed a common issue with organized networking events in which people shamelessly self-promote without establishing connections, turning the event into a mass marketing forum. What many people fail to realize at such […]

The Value of Your Time

Over the last few weeks, I have been sent requests for articles from a variety of people, for many different reasons. In each case, there was to be no direct compensation for my work, though there would be significant exposure and references back to my website. As the revenue model of my site itself is […]

Know Your Audience

I recently went to give a demonstration of a product to the owner and the head of operations at a business. The product had been a long time in development, and when I entered the presentation, it was with the knowledge that what I was showing was not complete, though certainly further advanced from the […]

Subtle Signs of Success Waiting to Happen

After having watched several seasons of Dragons’ Den and examining the pitches that landed deals, I started to notice a pattern. That was compounded with my involvement with various social network sites which target entrepreneurs and small businesses, and I started to realize that there are certain patterns in the successful businesses. That’s not, of […]

First Steps for a New Business

I just helped another business get started. No, I wasn’t involved in the product or service being run by the business, but rather, in setting up the business in the world of mass communication and interaction. My wife registered as a Fitness Instructor, and is running a few classes in the area. As she just […]