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Social Media

Best Kind of Advertising

There are two kinds of advertising, one of which has significantly more value than the other. First, of course, is the kind you pay for – taking ads out in print media, buying radio spots, paying for television spots. You can get online and by ad space on various sites, or run an AdWords campaign. […]

Twitter Brings Business – and Loses Business

Various people have written about how Twitter can benefit a business, myself included. As small business owners, we hear about reaching out to prospective clients, listening to feedback, and in general being aware of conversations about our business. What worse than no policy on how Twitter can integrate with your business, though, is having a […]

Don’t Ride Along the Fence

I’m surprised to learn on a regular basis about yet another company that was caught doing something shady (or, in many cases, flat-out illegal), and is then somewhat perplexed that they got caught. Dubbed cynical by many people, I still find it surprising that more people have not learned to adapt to the fact that […]

The Personal Brand

Sam Zipursky is a Brand Consultant, Internet Marketer, and aspiring Digital Nomad. He spends most of his time focusing on the connection between internet, branding, design and marketing. He is one of the authors from the how to become a consultant blog Business Consulting Buzz. He is also a Co-Founder with Advicetap – The place […]

Networking – Your Personal Mafia Family

In my recent post The Right Time to Network I emphasized the importance of networking well in advance of you actually needing something from your network. I was mentioning the post to my photographer during a photo shoot (new images will be put up within a few days), and he described it in a way […]

The Right Time to Network

Over the past few years, I’ve participated in a variety of networking groups, both online and in real life. I’ve also read several books on networking, and have been coached by a professional networking facilitator on etiquette. Out of interest, I started asking people around me about their networking experiences, what pushed them to start, […]

New Definition of Social

A week ago was my birthday, and in the days and weeks leading up to it, I starting noticing other birthdays of friends and acquaintances on Facebook, and the number of people who would drop a line on the celebrant’s wall wishing them “Happy Birthday”. It made me think about the new definition of social, […]

Honesty and Consistency

It amazes me how many programs are out there promoting various schemes, if you’ll only pay $29.99 for this fantastic presentation, followed shortly by $199.99 for a 1 day seminar, then $3000 for a 3 day course. Ultimately, having paid thousands of dollars, you discover that what you were presented with was a collection of […]