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Social Media

Sales in the Online World

There are two general attitudes toward sales, one which has its roots in the history of the industry, the other which was developed as a result of changes in technology. Unfortunately, despite the knowledge available that the old system is fundamentally flawed, there are still many people who will tout its merits. The Old System […]

Twitter – Boon or Bane of Business

For any of you who have yet to join the site, Twitter is a micro-blogging site in which each post is 140 characters or less. People “follow” the posts of other people, and have their own posts followed. Coupled with the ability to search for topics of interest and to share and filter information quickly, […]

Using Social Media the Wrong Way

As the choices in Social Media became more widely known, many businesses have hopped on the bandwagon, attempting to grow their business in new venues. Some have been fairly successful at this, while others have failed to make much headway. In some cases, similar companies have seen differing results, while the businesses themselves are almost […]

The Unvalidated Industry

There is one industry which is, perhaps, unique in this respect. Fees run in the thousands of dollars a month. The explanation of what companies in this industry do are such that few people can truly understand them. Reports as to what activity is done on behalf of a particular client are vague, if the […]

All About the Product

With the growth of social media over the last few years, more companies are coming to the realization that creating a reputable business that attracts customers is about more than the product. There is now a demand for interaction – consumers want to know who they are dealing with, and they want to be treated […]

Facebook Competitions

I entered a Facebook competition this week, something I hadn’t done before, but had certainly witnessed. The premise of the contest was simple – each person puts up an idea, and everyone votes on which idea they think is best. You encourage your friends to vote as well, and at the end of a specified […]

Visitors and Organic Growth

A question that has come up on several occasions is how to build a large user base for a website that depends on its users for content. The first users will have little incentive to stay – after all, there’s no content there yet. Later users will not arrive, since the earlier users have not […]

Choosing an Online Image

With thanks to @robsarj who inspired this post with a question about selecting a new avatar. Last week, I saw a question on Twitter regarding a choice of images for an avatar – should it be an action shot, or perhaps stick with a more formal portrait. Several messages later, it became quite clear that […]