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Social Media

The Personal Brand

Sam Zipursky is a Brand Consultant, Internet Marketer, and aspiring Digital Nomad. He spends most of his time focusing on the connection between internet, branding, design and marketing. He is one of the authors from the how to become a consultant blog Business Consulting Buzz. He is also a Co-Founder with Advicetap – The place [...]

Networking – Your Personal Mafia Family

In my recent post The Right Time to Network I emphasized the importance of networking well in advance of you actually needing something from your network. I was mentioning the post to my photographer during a photo shoot (new images will be put up within a few days), and he described it in a way [...]

The Right Time to Network

Over the past few years, I’ve participated in a variety of networking groups, both online and in real life. I’ve also read several books on networking, and have been coached by a professional networking facilitator on etiquette. Out of interest, I started asking people around me about their networking experiences, what pushed them to start, [...]

New Definition of Social

A week ago was my birthday, and in the days and weeks leading up to it, I starting noticing other birthdays of friends and acquaintances on Facebook, and the number of people who would drop a line on the celebrant’s wall wishing them “Happy Birthday”. It made me think about the new definition of social, [...]

Honesty and Consistency

It amazes me how many programs are out there promoting various schemes, if you’ll only pay $29.99 for this fantastic presentation, followed shortly by $199.99 for a 1 day seminar, then $3000 for a 3 day course. Ultimately, having paid thousands of dollars, you discover that what you were presented with was a collection of [...]

Sales in the Online World

There are two general attitudes toward sales, one which has its roots in the history of the industry, the other which was developed as a result of changes in technology. Unfortunately, despite the knowledge available that the old system is fundamentally flawed, there are still many people who will tout its merits. The Old System [...]

Twitter – Boon or Bane of Business

For any of you who have yet to join the site, Twitter is a micro-blogging site in which each post is 140 characters or less. People “follow” the posts of other people, and have their own posts followed. Coupled with the ability to search for topics of interest and to share and filter information quickly, [...]

Using Social Media the Wrong Way

As the choices in Social Media became more widely known, many businesses have hopped on the bandwagon, attempting to grow their business in new venues. Some have been fairly successful at this, while others have failed to make much headway. In some cases, similar companies have seen differing results, while the businesses themselves are almost [...]

The Unvalidated Industry

There is one industry which is, perhaps, unique in this respect. Fees run in the thousands of dollars a month. The explanation of what companies in this industry do are such that few people can truly understand them. Reports as to what activity is done on behalf of a particular client are vague, if the [...]

All About the Product

With the growth of social media over the last few years, more companies are coming to the realization that creating a reputable business that attracts customers is about more than the product. There is now a demand for interaction – consumers want to know who they are dealing with, and they want to be treated [...]