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business

Are You Magnetized?

Over the last few years, I’ve begun to suspect that in some sense, I’m a magnet, and I’m not sure why. Not that I’m complaining – on the contrary, this magnetism has brought me large amounts of business, but I’ve tried to understand how this can be replicated. First, though, I should explain what I […]

When You Work for Yourself

Perhaps one of the factors of life as the self-employed freelancer is in regard to what happens when you get sick. Or, if it isn’t you who gets sick, a family member who you have to care for. Even for those under the impression that they rarely get sick, it tends to happen, as Murphy’s […]

The Difference Between Marketing and Sales

I have a client with an interesting employee – he can take a product, and figure out who the best customers of this product are. He knows how to reach those people, as well as the people who would ultimately pay for the product. He can get these people to seriously consider using his product […]

Competition is Healthy

When a new product was launched by a company with a large amount of clout and marketing power, a project I was working on had its management team move into crisis mode fairly quickly. The competing product, at first glance, seemed to compete directly with the product we were building, which raised the question as […]

Your Biggest Asset and Liability

In last week’s episode of Dragons’ Den, one pitch went sour for the simple reason that the biggest asset in the business was also its biggest liability. This is a fairly common problem in family-run businesses, often a function of one member of the family remaining in control of a business even when it has […]

The Expensive Route to Certification

When my wife certified as a Fitness Instructor, she entered a B2B2C market focused on education, with a price. The first certification allowed her to teach fitness classes, though it turned out that most fitness centers look for instructors who are also personal trainers, a certification of its own. Certifying as a Personal Trainer was […]

Living the Life

I set foot inside the Apple store for perhaps my first time earlier this week, and was quite impressed by the entire experience. While I am not a committed user of their products in general, I still found the trip into the store to be quite memorable. The store was unlike many other technology stores […]

Twitter Strikes Again

I recently purchased a new computer from a certain manufacturer with whom I’ve done business many times before. I was purchasing a laptop they had advertised in a catalog, and the price I ultimately paid was $50 less than I had expected based on the price advertised, and included a [nice] carrying case. I immediately […]