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Pitching for a Homerun

If you spend time networking, or if you are the owner of a small business, you are constantly on the lookout for ways to promote yourself. You have a business card that has your contact information, and a website that has more detailed information about your business. However, you need something more – you need […]

Bookkeeping and Libraries

I recently held discussions with several small business owners regarding bookkeeping, and came away surprised that they all held the same opinion, for the same reasons, and were all wrong. Oops, that sounds ego-centric and conceited. I guess I should clarify the discussion, opinions, and the facts, and perhaps you will agree with me. The […]

Surviving a Crash

This is a topic I’ve seen written about fairly often, and I believe the reason it keeps hitting the radar of writers is the fact that many business owners don’t really think about it. Perhaps it’s the nature of people to block out unwelcome thoughts, but in truth, we only create potentially larger problems by […]

Finding the Right Medium

In any business, there is a preferred means of reaching out to potential client. One business might use newspaper ads, another might prefer radio or television, and yet another might focus on their online presence. A solid marketing plan, however, will not only target all of those mediums, but balance them against one another. In […]

My Customers Are Always Right

About a year ago, I wrote an article titled The Customer is Always Right… Sometimes in which I discussed how to handle customers who don’t agree with you or with your opinions. I realized, however, that the article only discussed half the issue, in that I talked about furthering your business, but not about furthering […]

The Road Well Travelled

If you’ve studied any poetry, you are likely familiar with the quote below: Two roads diverged in a wood, and I– I took the one less traveled by, And that has made all the difference. Robert Frost The poem is an analogy for life – we can take the route that everyone else has tried, […]

Marketing Lessons from Interface Development

While in university, I took a course in User Interface development for writing software. One of the books that I read for course, from the suggested reading list, was The Design of Everyday Things by Donald Norman. In it, he discusses how, when designing anything to be used by someone else, you need to put […]

The Road to Success is Always Under Construction

There is a saying that I had painted on a coffee mug: The road to success is always under construction. I used this mug during the end of high school and the five years I spent at university, which is appropriate, considering that education is often considered to be key to success. Granted that achieving […]