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Work at Home

Bookkeeping and Libraries

I recently held discussions with several small business owners regarding bookkeeping, and came away surprised that they all held the same opinion, for the same reasons, and were all wrong. Oops, that sounds ego-centric and conceited. I guess I should clarify the discussion, opinions, and the facts, and perhaps you will agree with me. The […]

Surviving a Crash

This is a topic I’ve seen written about fairly often, and I believe the reason it keeps hitting the radar of writers is the fact that many business owners don’t really think about it. Perhaps it’s the nature of people to block out unwelcome thoughts, but in truth, we only create potentially larger problems by […]

Finding the Right Medium

In any business, there is a preferred means of reaching out to potential client. One business might use newspaper ads, another might prefer radio or television, and yet another might focus on their online presence. A solid marketing plan, however, will not only target all of those mediums, but balance them against one another. In […]

My Customers Are Always Right

About a year ago, I wrote an article titled The Customer is Always Right… Sometimes in which I discussed how to handle customers who don’t agree with you or with your opinions. I realized, however, that the article only discussed half the issue, in that I talked about furthering your business, but not about furthering […]

Marketing Lessons from Interface Development

While in university, I took a course in User Interface development for writing software. One of the books that I read for course, from the suggested reading list, was The Design of Everyday Things by Donald Norman. In it, he discusses how, when designing anything to be used by someone else, you need to put […]

Pouring the Foundation

Perhaps the most important decision you will make in a business is when you bring in the second person, either as a partner or as an investor. Done correctly, and your business will flourish; make a mistake, and the repercussions can haunt you for years. Unfortunately, this fact is often ignored when selecting partners or […]

Finding the Right Price

I had 3 discussions last week with different types of people regarding appropriate fees, and came up with 1 conclusion. You’re not charging enough. The logic works as follows: You want to earn $100,000 per year. You think you can get 1000 billable hours. Your hourly rate is therefore $100. If you actually try charging […]

Lessons from Aircraft Carriers

If you watch a movie involving aircraft carriers, you may have noticed this. On the carrier, the crew are wearing different colored jackets. Some of the crew are wearing blue, others yellow, others gray. Watching more closely, you’ll notice that each crew member interacts almost exclusively with other crew members wearing the same colored jacket […]