Displaying posts tagged with

“branding”

The Personal Brand

Sam Zipursky is a Brand Consultant, Internet Marketer, and aspiring Digital Nomad. He spends most of his time focusing on the connection between internet, branding, design and marketing. He is one of the authors from the how to become a consultant blog Business Consulting Buzz. He is also a Co-Founder with Advicetap – The place [...]

Starbucks Experience and Tim Hortons Taste

There are two general attitudes toward creating an addictive customer, the kind who will come back and buy your product repeatedly. On the one side, we have the creation of an experience, on the other, the creation of a good product. To make this easier to relate to, I’m going to compare two large coffee [...]

Self Rebranding

If you have not yet noticed, my site has a new name (“Advice for Small Business Owners”), along with a new slogan (“Helping small business owners solve the issues they face on a daily basis”). Other things are changing as well – I’m starting to display some information about my site on my site. I’m [...]

Universal Imaging

In a recent article about my choice of photo for my online presence, I discussed the fact that one of the criteria I had for the image was that it be universal. I wanted something consistent between the various sites I’m on – that if someone is looking for me, they will always see the [...]

Choosing an Online Image

With thanks to @robsarj who inspired this post with a question about selecting a new avatar. Last week, I saw a question on Twitter regarding a choice of images for an avatar – should it be an action shot, or perhaps stick with a more formal portrait. Several messages later, it became quite clear that [...]

The Quick (but not Dirty) Guide to Online Marketing

Jason Clegg is an entrepreneur with over 5 years of experience building business and marketing on the web. He manages a full service Internet Marketing firm and writes about entrepreneurship and business topics at www.JasonClegg.com. If you know absolutely nothing or very little about marketing your business online, I’m here to help.  I’ve spent the [...]