This was an unusual deal, as the money is not made from the ability to sell or market a product or service, but from the ability to protect a patent – and in this case, the patent of a phrase that many people have been using for decades, unaware that it had been patented, or even patentable.
This deal shows that if you know what you have, and know what you’re worth, it doesn’t have to be so tough on the Den!
Putting your product to the test on national TV is a big risk, especially when you can’t do a dry-run beforehand. But when it works, the risk can prove to be very rewarding!
The lesson here to future entrepreneurs – going on Dragons’ Den is not like going to the bank with a pitch for a business. At the bank, all you want, or can expect to get, is money. On Dragons’ Den, the coveted deal includes expertise.
I particularly liked the deal made last night on Dragons’ Den (if you haven’t seen it yet, click here to watch it online). There was another deal made during the show, between Clayton Hollingsworth and Brett Wilson, for $5000 ($500 of which Clayton received before he left the set), but while Clayton was providing a [...]
Apparently I’m not very good at predicting deals. My last article in which I predicted who would get a deal went flat with me guessing wrong on both counts. However, I can still review an episode, so here we go. Note, if you have not yet watched the episode, do that now, and then come [...]
Elie Kochman is the author of Advice for Small Business Owners and the founder of Optimal Upgrade Consulting. Using his experience working in the corporate world along with his exposure to the world of small businesses, he writes these articles to assist others avoiding common pitfalls of growing a business. His experience in the corporate world, building his own business, and working directly with other growing businesses has given him some perspective on the trials and pains of running a business.
