When my wife certified as a Fitness Instructor, she entered a B2B2C market focused on education, with a price. The first certification allowed her to teach fitness classes, though it turned out that most fitness centers look for instructors who are also personal trainers, a certification of its own. Certifying as a Personal Trainer was [...]
Many employees, having put in their time working at a perceived discount rate, begin to mull the possibility of getting a raise. The thought process involved often involves self-justification in terms of what they deserve or are entitled to. The walk to the decision-maker and subsequent bursting of the balloon leaves them upset, perhaps to [...]
The Federal Trade Commission (U.S. agency for my non-American readers) released its official guide to those receiving goods or services in exchange for endorsements. According to the official title, it affects advertisers, bloggers, and celebrities endorsing a product (click here for the full report). The guidelines include, among other things, that the person making the [...]
Elie Kochman is the author of Advice for Small Business Owners and the founder of Optimal Upgrade Consulting. Using his experience working in the corporate world along with his exposure to the world of small businesses, he writes these articles to assist others avoiding common pitfalls of growing a business. His experience in the corporate world, building his own business, and working directly with other growing businesses has given him some perspective on the trials and pains of running a business.
