Displaying posts tagged with

“customer relationships”

Response Time and PR

I’m fortunate in that I get little enough email that I can generally respond within a day to most queries. However, being in contact with many people who receive far more messages than I do, I’m familiar with the concept of dealing with vast quantities of mail. This week, I had to contact a company […]

Question: Fake it Until You Break It?

There’s a saying commonly bandied about in relation to small businesses that you should “fake it until you make it” which is implying that you should act bigger or better than you might otherwise appear to be, until that becomes a reality. However, this can rapidly backfire as you promise the world, and are left […]

Tips to Getting Paid Promptly

One of the worst issues some small business face, often in the early days when the business is just starting out revolves around cash flow. Even if projects can be found which are profitable, the expenditures occur prior to the customer paying resulting in negative cash flow most of the time, with large boosts of […]

Customer and Market Research

A recent question posted on a site I frequent asked about the use of vaporware as a means of measuring customer interest in a product prior to actually building the product. If you are unfamiliar with the concept of vaporware, the definition from Wikipedia reads: Vaporware describes products not released on the date announced by […]

Bad Marketing Pitch Raises Scam Alert

I use Twitter as a source of interesting articles, sites, and other content. Unusual for Twitter readers, I actually read an incredibly high percentage of posts in my feed (currently about 80% of what’s posted is actually read by me), and that’s without using lists or any service other than the website itself. When I […]

Show That You Care

I placed an order a few days ago for an item listed as next day delivery. A few minutes after completing the order on the site, I got an email that read as follows: Thank you for ordering with Business X Delivery! Your order has been received and is being processed. Your order is scheduled […]

Business and Lies

A question posed regarding how to discuss the size of your customer base when you have few, if any, customers, generated the following response: A recent consultant I worked with had a clever way of dealing with this… He claimed his clients were the Department of Defense, and the Homeland Security Department. Think anyone can […]

Lowering Prices Can Increase Profits

A service provider recently sent me a bill for some work she had done for me. The job was not large, but I had requested a quote for the work before approving it, and when the invoice came, the price was slightly higher than had been indicated in the quote. I debated the merits of […]