Various people have written about how Twitter can benefit a business, myself included. As small business owners, we hear about reaching out to prospective clients, listening to feedback, and in general being aware of conversations about our business. What worse than no policy on how Twitter can integrate with your business, though, is having a [...]
In recent weeks, the number of projects I’ve been involved with has rapidly grown, from the few constants and a couple small projects, to several large projects, a few smaller projects, and a constant turn-over of hourly projects. When I sat down one day to work, and realized that I had 8 active projects to [...]
An associate of mine forwarded me an article regarding a recent ruling against Wells Fargo regarding overdraft fees. The essence of the complaint was as follows: In 2001, Wells Fargo, the largest U.S. home lender, changed the way it treated daily debit transactions and cash withdrawals so that transactions with the highest dollar amount posted [...]
With the growth of social media over the last few years, more companies are coming to the realization that creating a reputable business that attracts customers is about more than the product. There is now a demand for interaction – consumers want to know who they are dealing with, and they want to be treated [...]
You never know where your next lead will come from. In any business, there is always the dream client or customer. While the precise details of what constitutes such a customer depend on the exact business, there are a few common factors: The profit margin is high The value of the contract or purchase is [...]
Elie Kochman is the author of Advice for Small Business Owners and the founder of Optimal Upgrade Consulting. Using his experience working in the corporate world along with his exposure to the world of small businesses, he writes these articles to assist others avoiding common pitfalls of growing a business. His experience in the corporate world, building his own business, and working directly with other growing businesses has given him some perspective on the trials and pains of running a business.
