Displaying posts tagged with

“customers”

Question: How do you calculate salary?

When you hire a new employee in an area for which you have no internal measure to use as a baseline, you must decide how much to offer a prospect in terms of salary. If you’re hiring in an area for which there are industry statistics relative to your location, then that clearly can be […]

Marketing – Paying Attention to What is Not Said

Working in business consulting, some of my time is spent dealing with the issue of marketing – namely, assisting clients in getting the word about their product or service out to their target market. Sometimes, the issue is reaching the target audience, which is usually fairly simple to solve. Other times, the issue is about […]

Bad Marketing Pitch Raises Scam Alert

I use Twitter as a source of interesting articles, sites, and other content. Unusual for Twitter readers, I actually read an incredibly high percentage of posts in my feed (currently about 80% of what’s posted is actually read by me), and that’s without using lists or any service other than the website itself. When I […]

When You Work for Yourself

Perhaps one of the factors of life as the self-employed freelancer is in regard to what happens when you get sick. Or, if it isn’t you who gets sick, a family member who you have to care for. Even for those under the impression that they rarely get sick, it tends to happen, as Murphy’s […]

Competition is Healthy

When a new product was launched by a company with a large amount of clout and marketing power, a project I was working on had its management team move into crisis mode fairly quickly. The competing product, at first glance, seemed to compete directly with the product we were building, which raised the question as […]

Lowering Prices Can Increase Profits

A service provider recently sent me a bill for some work she had done for me. The job was not large, but I had requested a quote for the work before approving it, and when the invoice came, the price was slightly higher than had been indicated in the quote. I debated the merits of […]

Firing Customers

Several months ago, I wrote an article The Customer is Always Right… Sometimes in which I discussed many of the reasons a business should be listening and obeying its customers, even when it seems to go contrary to what the business stands for. However, there are times when not only is it inappropriate to listen […]

Readers Respond: Questions to Ask About Your Business

Recently, I wrote about various questions to keep asking your business, and asked my readers for their take on the questions, and suggestions for additional questions. Here is an extract of what they had to say. The list was actually a fair bit longer, with over 30 additional questions. What I provide here is a […]