You never know where your next lead will come from. In any business, there is always the dream client or customer. While the precise details of what constitutes such a customer depend on the exact business, there are a few common factors: The profit margin is high The value of the contract or purchase is [...]
Elie Kochman is the author of Advice for Small Business Owners and the founder of Optimal Upgrade Consulting. Using his experience working in the corporate world along with his exposure to the world of small businesses, he writes these articles to assist others avoiding common pitfalls of growing a business. His experience in the corporate world, building his own business, and working directly with other growing businesses has given him some perspective on the trials and pains of running a business.
