Displaying posts tagged with

“Facebook”

Social Media is Not a Strategy, but you need a Social Media Strategy

Trying to trace down the origin of the saying “Social Media is not a strategy” was more difficult than I expected, though I have been able to confirm that it’s been around since at least 2004. Some businesses get this – social media is a tool, just like radio is a tool, and sandwich-board men […]

Where Does Your Loyalty Lie?

I was reading the expose in the Wall Street Journal on how Facebook applications have been discovered to be sharing more information about the users of those applications than people may have realized. This is not the first time, and I suspect not the last time, that the giant social networking site will be criticized […]

New Definition of Social

A week ago was my birthday, and in the days and weeks leading up to it, I starting noticing other birthdays of friends and acquaintances on Facebook, and the number of people who would drop a line on the celebrant’s wall wishing them “Happy Birthday”. It made me think about the new definition of social, […]

Using Social Media the Wrong Way

As the choices in Social Media became more widely known, many businesses have hopped on the bandwagon, attempting to grow their business in new venues. Some have been fairly successful at this, while others have failed to make much headway. In some cases, similar companies have seen differing results, while the businesses themselves are almost […]

Online Versus Face-to-face Networking

What do you think are some of the differences between online and face-to-face networking?

How do you Network?

Where and how do you network? Why do you network that way, and how could your existing networking be improved? What changes might you make to your networking activities, if you were able to?

Book Review – Trust Agents

I just finished reading Trust Agents by Chris Brogan and Julien Smith. If you’re reading this blog, you probably already know the authors from their wide-spread online presence. If not, check out their blogs, from where you can find more information about them (for Chris’ blog, click here; for Julien’s blog, click here). I would […]

Book Review – Once You’re Lucky, Twice You’re Good

On the recommendation of my friend and colleague Jeremy Lichtman, I just completed the book “Once You’re Lucky, Twice You’re Good” by Sarah Lacy, which is about the rebirth of Silicon Valley and the development of what is now known as Web 2.0. It was an excellent book, prompting me to write this review. As […]