As a consultant to various small businesses, I’ll be approached by people to discuss their business, and ideas for how they might expand. Since I’m also in the business of application development, I’ll also hear about their ideas for new websites. Sooner or later (usually sooner) they’ll raise the question: How do I know you [...]
There is not a single niche market for which there is no competition – and I challenge you, my readers, to show me an exception. If you can understand who your competition is, and how you and they differ from one another, then you’ll understand the being novel is not that important. What is important is to be as good as possible at whatever it is you do.
