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Upsell Your Investors

When Anna Kats came on the Den looking for an investment in her snack business, she already knew what kind of deal she wanted. There was one particular Dragon she had her eye on, and what the terms of that deal would have to include. Tasty Cheese manufactures healthy snacks from cottage cheese and chocolate, […]

Enchanted with Enchantment

I was fortunate to receive a copy of Enchantment courtesy of Guy Kawasaki. I had not read his previous books, but make use of his site Alltop (where I am featured under the listing Small Business), and was interested in reading more from the man known as the Chief Evangelist for Apple. Having read this […]

Question: Are Your Customers Always Right?

There’s a famous saying that “the customer is always right”, but many people who work in businesses and interact with customers on a daily basis will disagree. There are certainly times when this saying might not be true, but in some businesses, this is taken to an extreme level. In your business, what do you […]

Who’s Wearing the Pants in the Den?

When Carley Stenson came onto the Den with her business, she clearly indicated who was in charge. Her fiesty presentation for a business with a low barrier to entry turned away four of the Dragons, but garnered her a deal from the fifth. Siams Pants, a comfortable, one-size-fits-all Thailand Fisherman’s Pant, retail for $32, and […]

Bolster Credibility by Writing

At a marketing course on how to be asked to be a guest speaker at universities, an observation was made: If you want instant credibility, write a book. Interesting logic, considering that many writers are people I wouldn’t necessarily want speaking at an event, or even consider credible because of their writing. For some, writing […]

Question: Fake it Until You Break It?

There’s a saying commonly bandied about in relation to small businesses that you should “fake it until you make it” which is implying that you should act bigger or better than you might otherwise appear to be, until that becomes a reality. However, this can rapidly backfire as you promise the world, and are left […]

Persistence is Required

Looking at the website for a local fitness center, I noticed that they had 2 portions of their site devoted to news. One was a banner across the top of the site, posting information about changes to their schedule. The other was a Twitter feed. The banner seemed to contain fairly current information – it […]

Why the Decor can be too Expensive

In my previous article, I justified spending relatively large amounts of money on your office decor. The justification was along the lines of showing your potential clients how their money is spent, and in the long run, it will pay for itself with acceptable higher fees. I was then informed that Walmart, with top gross […]