Trying to trace down the origin of the saying “Social Media is not a strategy” was more difficult than I expected, though I have been able to confirm that it’s been around since at least 2004. Some businesses get this – social media is a tool, just like radio is a tool, and sandwich-board men [...]
What do you think are some of the differences between online and face-to-face networking?
Where and how do you network? Why do you network that way, and how could your existing networking be improved? What changes might you make to your networking activities, if you were able to?
I just finished reading Trust Agents by Chris Brogan and Julien Smith. If you’re reading this blog, you probably already know the authors from their wide-spread online presence. If not, check out their blogs, from where you can find more information about them (for Chris’ blog, click here; for Julien’s blog, click here). I would [...]
I’m currently looking for some topics to write about that would be of interest to people seeking career advice, small business owners, and general advice relating to business. What would you like to see written about?
Last night was the second round of Parnasa Fest in Toronto. While the turnout at the event could have been better (about 30 – 40 people came), it did teach me something new about small networking events. At a small networking event, you will have the opportunity to speak to every person in the room. [...]
LinkedIn is a way for you to publicly establish your credibility using your existing network. The more active you are on the site, the more other people outside your network will see you. That, in turn, will make them pay attention to you, by visiting your profile, visiting your personal site if you have linked to it, and getting in touch with you when they think they have an opportunity that you may be interested in.
Elie Kochman is the author of Advice for Small Business Owners and the founder of Optimal Upgrade Consulting. Using his experience working in the corporate world along with his exposure to the world of small businesses, he writes these articles to assist others avoiding common pitfalls of growing a business. His experience in the corporate world, building his own business, and working directly with other growing businesses has given him some perspective on the trials and pains of running a business.
