Displaying posts tagged with

“marketing strategy”

New Venture in Marketing

I’ve started working on a new marketing venture for a personal trainer (okay, it’s my wife – but I’m treating it to some extent how I would treat a client project). The Background My wife is a certified personal trainer and fitness instructor. Her basic business model is that she makes house calls for her […]

How well do you know your own business

When Carl and Maria Griffin entered the Dragons’ Den to showcase their business and hopefully land an investment, they were awakened as to the true nature of their business. Their business, LiteLocker, makes it trivially easy to install and remove Christmas lights, by installing the system alongside the eaves of a building. The units can […]

Starbucks Experience and Tim Hortons Taste

There are two general attitudes toward creating an addictive customer, the kind who will come back and buy your product repeatedly. On the one side, we have the creation of an experience, on the other, the creation of a good product. To make this easier to relate to, I’m going to compare two large coffee […]

Marketing Lessons from Interface Development

While in university, I took a course in User Interface development for writing software. One of the books that I read for course, from the suggested reading list, was The Design of Everyday Things by Donald Norman. In it, he discusses how, when designing anything to be used by someone else, you need to put […]