Displaying posts tagged with

“marketing”

New Venture in Marketing

I’ve started working on a new marketing venture for a personal trainer (okay, it’s my wife – but I’m treating it to some extent how I would treat a client project). The Background My wife is a certified personal trainer and fitness instructor. Her basic business model is that she makes house calls for her […]

Strategic Partnerships with the Competition

Does having competition make you uncomfortable? Perhaps you should consider making a strategic alliance instead. Competition can be a scary thing, but it can also be useful, if handled correctly. Few industries or markets are only large enough for a single player, which means that there is little reason for anyone to be afraid of […]

Bolster Credibility by Writing

At a marketing course on how to be asked to be a guest speaker at universities, an observation was made: If you want instant credibility, write a book. Interesting logic, considering that many writers are people I wouldn’t necessarily want speaking at an event, or even consider credible because of their writing. For some, writing […]

Persistence is Required

Looking at the website for a local fitness center, I noticed that they had 2 portions of their site devoted to news. One was a banner across the top of the site, posting information about changes to their schedule. The other was a Twitter feed. The banner seemed to contain fairly current information – it […]

Question: Assessing Competency in an Interview

Perhaps one of the more difficult things to assess in an interview is whether or not the candidate is competent in the needed area. After all, it can be quite easy to talk in a manner that indicates competence without actually being able to do the job, and it can be extremely time consuming to […]

A Convincing Argument

I just finished reading a book by Scott Adams, author of the Dilbert cartoon, and was browsing through the list of his best quotes, as picked by his fans. There was one recurring theme, which I think was best expressed in the quote: If you think that offering excellent reasons for your thinking will change […]

Marketing – Paying Attention to What is Not Said

Working in business consulting, some of my time is spent dealing with the issue of marketing – namely, assisting clients in getting the word about their product or service out to their target market. Sometimes, the issue is reaching the target audience, which is usually fairly simple to solve. Other times, the issue is about […]

Social Media is Not a Strategy, but you need a Social Media Strategy

Trying to trace down the origin of the saying “Social Media is not a strategy” was more difficult than I expected, though I have been able to confirm that it’s been around since at least 2004. Some businesses get this – social media is a tool, just like radio is a tool, and sandwich-board men […]