Displaying posts tagged with

“marketing”

A Lesson in Marketing

I learned something new today about marketing. May be simple to others who have worked in this area for a while, but it was new to me. When trying to sell a product or service, your selling line should not be “This product will save you money” or something of the like. You open yourself […]

Customer Satisfaction

I have a satisfied customer. That’s not unusual, or even noteworthy, for most businesses. However, how I got a satisfied customer is worthy of a post. I had been writing a bunch of scripts for this client over the course of the last 9 months. There have been ups and downs during the work, and […]

My Guarantee

I had a discussion this week with one of my client’s regarding the quality of my work. The client liked the guarantee I put on my work, and is now one of my advocates. He has already sent me business, which I would not have been able to get without him. That client, as well, […]

Client Relations

I had an interesting set of interactions with one of my clients over the past couple of days. I had written a program to do some data analysis against a set of standards, which they provided. The client (or more precisely, one of the client’s employees) sent me the data I needed, I sent back […]

Networking and Following Up

I have, as mentioned in an earlier post, recently attended a networking event. I met with a few dozen people, and a few have tried to follow up with me, but most have not. Personally, however, I have not followed up with very many, and of the few who did try to follow up with […]

Best Practices

I’ve been hearing a lot about best practices lately, and came to an interesting realization. I’m from an IT background, so I will focus on that area, but what I have to say can be extended to essentially any professional area. In IT, there are two kinds of Best Practices: those that apply to how […]

Why I would pay when there's a free alternative

A friend of mine posted yesterday on How to Compete With Free. I would like to address the same topic, but from the perspective of a consumer, as opposed to the perspective of a distributor. After all, to understand how to distribute, you need to first understand how the consumer thinks. When I look at […]