I learned something new today about marketing. May be simple to others who have worked in this area for a while, but it was new to me. When trying to sell a product or service, your selling line should not be “This product will save you money” or something of the like. You open yourself [...]
I have a satisfied customer. That’s not unusual, or even noteworthy, for most businesses. However, how I got a satisfied customer is worthy of a post. I had been writing a bunch of scripts for this client over the course of the last 9 months. There have been ups and downs during the work, and [...]
I had a discussion this week with one of my client’s regarding the quality of my work. The client liked the guarantee I put on my work, and is now one of my advocates. He has already sent me business, which I would not have been able to get without him. That client, as well, [...]
I had an interesting set of interactions with one of my clients over the past couple of days. I had written a program to do some data analysis against a set of standards, which they provided. The client (or more precisely, one of the client’s employees) sent me the data I needed, I sent back [...]
I have, as mentioned in an earlier post, recently attended a networking event. I met with a few dozen people, and a few have tried to follow up with me, but most have not. Personally, however, I have not followed up with very many, and of the few who did try to follow up with [...]
I’ve been hearing a lot about best practices lately, and came to an interesting realization. I’m from an IT background, so I will focus on that area, but what I have to say can be extended to essentially any professional area. In IT, there are two kinds of Best Practices: those that apply to how [...]
A friend of mine posted yesterday on How to Compete With Free. I would like to address the same topic, but from the perspective of a consumer, as opposed to the perspective of a distributor. After all, to understand how to distribute, you need to first understand how the consumer thinks. When I look at [...]
Elie Kochman is the author of Advice for Small Business Owners and the founder of Optimal Upgrade Consulting. Using his experience working in the corporate world along with his exposure to the world of small businesses, he writes these articles to assist others avoiding common pitfalls of growing a business. His experience in the corporate world, building his own business, and working directly with other growing businesses has given him some perspective on the trials and pains of running a business.
