Displaying posts tagged with

“marketing”

The Difference Between Marketing and Sales

I have a client with an interesting employee – he can take a product, and figure out who the best customers of this product are. He knows how to reach those people, as well as the people who would ultimately pay for the product. He can get these people to seriously consider using his product […]

A Time for Action

Usually, this article would be dedicated to a particular pitch from the previous week’s episode of Dragons’ Den, but today, it’s focused on a piece of advice issued on the den. With a business trying to move forward rapidly before they had a sufficiently strong business model, Arlene Dickinson of Venture Communications made an interesting […]

Diversity and Focus

In last week’s episode of Dragons’ Den, there were two pitches that were of particular interest, since both had the same issue, but from the exact opposite perspective. In one case, the issue was in regard to too much diversity and not enough focus, in the other, it was the lack of diversity which drove […]

Don’t Confuse Me with the Facts

I was reading the book All Marketers are Liars by Seth Godin, in which he discusses the approach to marketing that has been rapidly made into the norm for successful businesses – learning to tell a story. That is, a successful marketer will connect with their audience by telling them a story, which, as a […]

The Value of Your Time

Over the last few weeks, I have been sent requests for articles from a variety of people, for many different reasons. In each case, there was to be no direct compensation for my work, though there would be significant exposure and references back to my website. As the revenue model of my site itself is […]

The View Matters

In reading Scott Berkun’s book Making Things Happen, I learned quite a bit about managing projects. Scott’s background is similar to my own – for years, he was (and possibly still is) a project manager for Microsoft, overseeing large teams working on fairly extensive projects. With a technical background, he wrote the book with a […]

Breaking Down Barriers

In yesterday’s article, I discussed the deal from Dragons’ Den that went to Jason Bellissimo with his novel product, the Handi-Tray. Further investigation, though revealed that the deal did not make it through due diligence, despite the fact that the product was a good one, and the market known. However, Jason was having difficulty in […]

Handy Solution Catches a Deal

As with many of the pitches airing this season on Dragons’ Den, it’s somewhat difficult to get a good feeling for the business side of the presentation, with more of the focus of the show being on the banter between the dragons, and less on the actual information in the pitch. One presentation that got […]