Displaying posts tagged with

“marketing”

Know Your Audience

I recently went to give a demonstration of a product to the owner and the head of operations at a business. The product had been a long time in development, and when I entered the presentation, it was with the knowledge that what I was showing was not complete, though certainly further advanced from the […]

Work With the Rules

A website that I am heavily involved in has a restriction on it – they are not allowed to offer their services within the US, based on the nature of their industry and the licensing restrictions imposed by their governing body. This is, from a strictly technical point of view, a fairly trivial issue to […]

Failure to Charge Costs More than Dollars

Over the past few years, I’ve done a variety of small jobs for a variety of clients, with the size of the projects varying in size. A friend of mine with a similar, though significantly larger, business, is in the same situation. A recent conversation regarding pricing of our services made us realize something, when […]

First Steps for a New Business

I just helped another business get started. No, I wasn’t involved in the product or service being run by the business, but rather, in setting up the business in the world of mass communication and interaction. My wife registered as a Fitness Instructor, and is running a few classes in the area. As she just […]

Make Money While You Sleep

There are many courses online and in print which advocate methods by which you can make money while you sleep, or vacation in the resort of your dreams. The courses advocate the concept of easy money, in which you expend minimal risk to set yourself up for long-term success. The risks are described as minimal, […]

The Personal Brand

Sam Zipursky is a Brand Consultant, Internet Marketer, and aspiring Digital Nomad. He spends most of his time focusing on the connection between internet, branding, design and marketing. He is one of the authors from the how to become a consultant blog Business Consulting Buzz. He is also a Co-Founder with Advicetap – The place […]

Convincing Republicans and Democrats to Vote Against the Party

I was reading a Tom Clancy novel in which he discusses the voting system in the US. While I don’t recall the number precisely, the explanation went as follows: 40% of the population will vote Democrat, because that’s what their parents and grandparents did, it’s how they’ve always voted, and always will. 40% of the […]

Advertising Home Listings the Wrong Way

In this past weekend’s National Post, there was a listing for a home which read as follows: The overall real estate market may be down by about 33%, but that’s not the case in Toronto’s central core, says real estate agent Kevin Loberg. In 2009, 613 homes sold for more than $1-million. In 2010, 825 […]