Displaying posts tagged with

“marketing”

Starbucks Experience and Tim Hortons Taste

There are two general attitudes toward creating an addictive customer, the kind who will come back and buy your product repeatedly. On the one side, we have the creation of an experience, on the other, the creation of a good product. To make this easier to relate to, I’m going to compare two large coffee […]

Parks and Membership

There are several amusement parks within a short distance of my home – a few zoos, a waterpark, Wonderland. The cost of admission for a single day is quite expensive, up to $75 per person per day. The cost of a season’s pass, though, is quite cheap by comparison, costing in the area of 2-5 […]

Honesty and Consistency

It amazes me how many programs are out there promoting various schemes, if you’ll only pay $29.99 for this fantastic presentation, followed shortly by $199.99 for a 1 day seminar, then $3000 for a 3 day course. Ultimately, having paid thousands of dollars, you discover that what you were presented with was a collection of […]

Sales in the Online World

There are two general attitudes toward sales, one which has its roots in the history of the industry, the other which was developed as a result of changes in technology. Unfortunately, despite the knowledge available that the old system is fundamentally flawed, there are still many people who will tout its merits. The Old System […]

Why the Decor can be too Expensive

In my previous article, I justified spending relatively large amounts of money on your office decor. The justification was along the lines of showing your potential clients how their money is spent, and in the long run, it will pay for itself with acceptable higher fees. I was then informed that Walmart, with top gross […]

An Incomplete Product

I just made a few purchases for my new office space – a desk and a white board. My desk came from Walmart – an L-shaped desk with a hutch in black and cherry finish. I picked it up from the store, dropped it off at the office still in the box and unassembled. The […]

Finding the Right Medium

In any business, there is a preferred means of reaching out to potential client. One business might use newspaper ads, another might prefer radio or television, and yet another might focus on their online presence. A solid marketing plan, however, will not only target all of those mediums, but balance them against one another. In […]

Marketing Lessons from Interface Development

While in university, I took a course in User Interface development for writing software. One of the books that I read for course, from the suggested reading list, was The Design of Everyday Things by Donald Norman. In it, he discusses how, when designing anything to be used by someone else, you need to put […]