There are several amusement parks within a short distance of my home – a few zoos, a waterpark, Wonderland. The cost of admission for a single day is quite expensive, up to $75 per person per day. The cost of a season’s pass, though, is quite cheap by comparison, costing in the area of 2-5 [...]
It amazes me how many programs are out there promoting various schemes, if you’ll only pay $29.99 for this fantastic presentation, followed shortly by $199.99 for a 1 day seminar, then $3000 for a 3 day course. Ultimately, having paid thousands of dollars, you discover that what you were presented with was a collection of [...]
There are two general attitudes toward sales, one which has its roots in the history of the industry, the other which was developed as a result of changes in technology. Unfortunately, despite the knowledge available that the old system is fundamentally flawed, there are still many people who will tout its merits. The Old System [...]
In my previous article, I justified spending relatively large amounts of money on your office decor. The justification was along the lines of showing your potential clients how their money is spent, and in the long run, it will pay for itself with acceptable higher fees. I was then informed that Walmart, with top gross [...]
I just made a few purchases for my new office space – a desk and a white board. My desk came from Walmart – an L-shaped desk with a hutch in black and cherry finish. I picked it up from the store, dropped it off at the office still in the box and unassembled. The [...]
In any business, there is a preferred means of reaching out to potential client. One business might use newspaper ads, another might prefer radio or television, and yet another might focus on their online presence. A solid marketing plan, however, will not only target all of those mediums, but balance them against one another. In [...]
While in university, I took a course in User Interface development for writing software. One of the books that I read for course, from the suggested reading list, was The Design of Everyday Things by Donald Norman. In it, he discusses how, when designing anything to be used by someone else, you need to put [...]
Jason Clegg is an entrepreneur with over 5 years of experience building business and marketing on the web. He manages a full service Internet Marketing firm and writes about entrepreneurship and business topics at www.JasonClegg.com. If you know absolutely nothing or very little about marketing your business online, I’m here to help. I’ve spent the [...]
Elie Kochman is the author of Advice for Small Business Owners and the founder of Optimal Upgrade Consulting. Using his experience working in the corporate world along with his exposure to the world of small businesses, he writes these articles to assist others avoiding common pitfalls of growing a business. His experience in the corporate world, building his own business, and working directly with other growing businesses has given him some perspective on the trials and pains of running a business.
