This is the third article in a series of articles describing how social media can be used by businesses. The aim is to publish one article per week on this topic, the first being Friday, August 7. Each article will address a single topic, and build on material provided in the earlier articles. Through feedback [...]
This is the second article in a series of articles describing how social media can be used by businesses. The aim is to publish one article per week on this topic, the first being Friday, August 7. Each article will address a single topic, and build on material provided in the earlier articles. Through feedback [...]
This is the first article in a series of articles describing how social media can be used by businesses. The aim is to publish one article per week on this topic, the first being today, August 7. Each article will address a single topic, and build on material provided in the earlier articles. Through feedback [...]
I am currently working on a new service for my business, and I’m looking for some feedback on ways to improve or modify the service. To get you started, I’ve outlined the general steps that this service takes. Initial consult with a business: I meet with a business and determine what their target market is, [...]
If you want to be on the leading edge of innovation, there is no easier time to get there than when the competition for the edge is relaxed.
I’ve been exchanging e-mails with a few people about some ideas for new websites. Currently, there are 4 of these ideas that I would categorize as active – several exchanges of information per week on average. When looking at each idea, and how they differ from one another, I realized that there are some people [...]
I’ve spoken about elevator pitches several times before. I came across an article today on putting together a 500 character pitch, and it included a tool for writing one. The article, courtesy of Susan Ireland, can be found on her blog, and there is a link to the wizard for creating the pitch on the [...]
Planning schedules for projects can be difficult. When the schedule begins to slip, what should you, as a vendor, be doing? How can you repair the relationship with the client?
Elie Kochman is the author of Advice for Small Business Owners and the founder of Optimal Upgrade Consulting. Using his experience working in the corporate world along with his exposure to the world of small businesses, he writes these articles to assist others avoiding common pitfalls of growing a business. His experience in the corporate world, building his own business, and working directly with other growing businesses has given him some perspective on the trials and pains of running a business.
