There is not a single niche market for which there is no competition – and I challenge you, my readers, to show me an exception. If you can understand who your competition is, and how you and they differ from one another, then you’ll understand the being novel is not that important. What is important is to be as good as possible at whatever it is you do.
Elie Kochman is the author of Advice for Small Business Owners and the founder of Optimal Upgrade Consulting. Using his experience working in the corporate world along with his exposure to the world of small businesses, he writes these articles to assist others avoiding common pitfalls of growing a business. His experience in the corporate world, building his own business, and working directly with other growing businesses has given him some perspective on the trials and pains of running a business.
