Displaying posts tagged with

“pitch”

Preparing a Pitch

As Dragons’ Den crosses Canada in search of new entrepreneurs looking for investment dollars, and past participants with fresh ideas, this is a good time to review some of the rules for making a deal on the den. It is surprising how many people come onto the show, having presented their ideas to a panel […]

Bad Marketing Pitch Raises Scam Alert

I use Twitter as a source of interesting articles, sites, and other content. Unusual for Twitter readers, I actually read an incredibly high percentage of posts in my feed (currently about 80% of what’s posted is actually read by me), and that’s without using lists or any service other than the website itself. When I […]

Don’t Confuse Me with the Facts

I was reading the book All Marketers are Liars by Seth Godin, in which he discusses the approach to marketing that has been rapidly made into the norm for successful businesses – learning to tell a story. That is, a successful marketer will connect with their audience by telling them a story, which, as a […]

How to Convince Other [Potential] Co-founders You Have the Next Big Thing

I regularly visit a site for owners of start-ups where people can post questions and get answers from others who are, or have been, in the same situation as themselves. Often I’ll see a question posted, and realize that the wrong question is being asked. That is, the question itself is valid, but the fact […]

Pitching Software to Investors

With a company that spends significant amounts of time working on websites and applications for small businesses, and an association with a few other companies doing similar work, I’ve seen a large number of projects which have lent themselves to be proposed to investors for some capital. Some were being backed by someone other than […]