Displaying posts tagged with

“pricing”

Market on the Future, Sell on the Present

Too often entrepreneurs looking for an investment will fail on this basic concept, thereby undermining their own credibility and in the process, often losing an investment which could have been won. A sale, of any sort, is often promoted based on its future value – that is, the satisfaction or value it will bring to […]

The Expansion Dilemma

Perhaps this issue is more relevant to those in service-based businesses, though I believe that no matter the nature of your business, this issue will resonate with you. I would be interested in hearing your feedback on this issue – as I believe that it has no right or wrong answers, merely a large set […]

Customer and Market Research

A recent question posted on a site I frequent asked about the use of vaporware as a means of measuring customer interest in a product prior to actually building the product. If you are unfamiliar with the concept of vaporware, the definition from Wikipedia reads: Vaporware describes products not released on the date announced by […]

Competition is Healthy

When a new product was launched by a company with a large amount of clout and marketing power, a project I was working on had its management team move into crisis mode fairly quickly. The competing product, at first glance, seemed to compete directly with the product we were building, which raised the question as […]

Your Biggest Asset and Liability

In last week’s episode of Dragons’ Den, one pitch went sour for the simple reason that the biggest asset in the business was also its biggest liability. This is a fairly common problem in family-run businesses, often a function of one member of the family remaining in control of a business even when it has […]

Advertising Home Listings the Wrong Way

In this past weekend’s National Post, there was a listing for a home which read as follows: The overall real estate market may be down by about 33%, but that’s not the case in Toronto’s central core, says real estate agent Kevin Loberg. In 2009, 613 homes sold for more than $1-million. In 2010, 825 […]

Pricing in Training and Fitness

Having now seen such a system for training twice in one industry, I decided that perhaps I was not witnessing an anomaly, but rather, yet another example of an industry abusing its power. Being able to instruct a class in fitness requires training, and there are certifications available for a variety of types of instructors. […]

Honesty and Consistency

It amazes me how many programs are out there promoting various schemes, if you’ll only pay $29.99 for this fantastic presentation, followed shortly by $199.99 for a 1 day seminar, then $3000 for a 3 day course. Ultimately, having paid thousands of dollars, you discover that what you were presented with was a collection of […]