Displaying posts tagged with

“product development”

Customer and Market Research

A recent question posted on a site I frequent asked about the use of vaporware as a means of measuring customer interest in a product prior to actually building the product. If you are unfamiliar with the concept of vaporware, the definition from Wikipedia reads: Vaporware describes products not released on the date announced by […]

The Difference Between Marketing and Sales

I have a client with an interesting employee – he can take a product, and figure out who the best customers of this product are. He knows how to reach those people, as well as the people who would ultimately pay for the product. He can get these people to seriously consider using his product […]