Displaying posts tagged with

“promotion”

Turning Down a Sale

One entrepreneur who came on the show this week was lambasted for doing something few prudent business people would ever consider – they turned down a sale. This was not because they were to inundated with orders to be able to meet demand – on the contrary, they had essentially no other sales. They turned […]

Bolster Credibility by Writing

At a marketing course on how to be asked to be a guest speaker at universities, an observation was made: If you want instant credibility, write a book. Interesting logic, considering that many writers are people I wouldn’t necessarily want speaking at an event, or even consider credible because of their writing. For some, writing […]

Effective Marketing Strategy

Recent discussions with one of my clients brought to light a common problem with marketing plans made by businesses without the foresight to consult with marketing companies, or companies involved in aspects of marketing. The client in question was looking for ways to promote their product, and thought of several different methods by which they […]

Breaking Down Barriers

In yesterday’s article, I discussed the deal from Dragons’ Den that went to Jason Bellissimo with his novel product, the Handi-Tray. Further investigation, though revealed that the deal did not make it through due diligence, despite the fact that the product was a good one, and the market known. However, Jason was having difficulty in […]

Work With the Rules

A website that I am heavily involved in has a restriction on it – they are not allowed to offer their services within the US, based on the nature of their industry and the licensing restrictions imposed by their governing body. This is, from a strictly technical point of view, a fairly trivial issue to […]

First Steps for a New Business

I just helped another business get started. No, I wasn’t involved in the product or service being run by the business, but rather, in setting up the business in the world of mass communication and interaction. My wife registered as a Fitness Instructor, and is running a few classes in the area. As she just […]

Best Kind of Advertising

There are two kinds of advertising, one of which has significantly more value than the other. First, of course, is the kind you pay for – taking ads out in print media, buying radio spots, paying for television spots. You can get online and by ad space on various sites, or run an AdWords campaign. […]

Promise to Deliver

I ordered Chinese food last week, and my fortune cookie read: Only promise what you are sure you can deliver Of course, this is common sense, but as with many of the articles on this site, that’s exactly what I discuss. After all, common sense isn’t all that common. All too often, we are tempted […]