Displaying posts tagged with

“promotion”

Turning Down a Sale

One entrepreneur who came on the show this week was lambasted for doing something few prudent business people would ever consider – they turned down a sale. This was not because they were to inundated with orders to be able to meet demand – on the contrary, they had essentially no other sales. They turned […]

Bolster Credibility by Writing

At a marketing course on how to be asked to be a guest speaker at universities, an observation was made: If you want instant credibility, write a book. Interesting logic, considering that many writers are people I wouldn’t necessarily want speaking at an event, or even consider credible because of their writing. For some, writing […]

Effective Marketing Strategy

Recent discussions with one of my clients brought to light a common problem with marketing plans made by businesses without the foresight to consult with marketing companies, or companies involved in aspects of marketing, like the one I like to consult whenever I have questions or doubts, you can learn more about White Label SEO […]

Breaking Down Barriers

In yesterday’s article, I discussed the deal from Dragons’ Den that went to Jason Bellissimo with his novel product, the Handi-Tray. Further investigation, though revealed that the deal did not make it through due diligence, despite the fact that the product was a good one, and the market known. However, Jason was having difficulty in […]

Work With the Rules

A website that I am heavily involved in has a restriction on it – they are not allowed to offer their services within the US, based on the nature of their industry and the licensing restrictions imposed by their governing body. This is, from a strictly technical point of view, a fairly trivial issue to […]

First Steps for a New Business

I just helped another business get started. No, I wasn’t involved in the product or service being run by the business, but rather, in setting up the business in the world of mass communication and interaction. My wife registered as a Fitness Instructor, and is running a few classes in the area. As she just […]

Best Kind of Advertising

There are two kinds of advertising, one of which has significantly more value than the other. First, of course, is the kind you pay for – taking ads out in print media, buying radio spots, paying for television spots. You can get online and by ad space on various sites, or run an AdWords campaign. […]

Promise to Deliver

I ordered Chinese food last week, and my fortune cookie read: Only promise what you are sure you can deliver Of course, this is common sense, but as with many of the articles on this site, that’s exactly what I discuss. After all, common sense isn’t all that common. All too often, we are tempted […]