Displaying posts tagged with

“referrals”

Strategic Partnerships with the Competition

Does having competition make you uncomfortable? Perhaps you should consider making a strategic alliance instead. Competition can be a scary thing, but it can also be useful, if handled correctly. Few industries or markets are only large enough for a single player, which means that there is little reason for anyone to be afraid of […]

A Matter of Trust

In studying the business applications of being a personal trainer, there was a comment that piqued my interest: Within 6 to 9 months of becoming certified, if you are not getting 75% of new clients via referrals, you’re doing something wrong. This is particularly interesting to those in service-based industries. Getting new clients is generally […]

It Pays to Give Away

A few years ago, when just starting out in the consulting business, I would have been reluctant to give up any business at all. If someone asked me to write them a tiny script, or a massive desktop application used by thousands of people simultaneously, I would have been eager and raring to go. The […]

Tied to a Provider

Much of my work is done through colleagues – for example, I have a few graphic artists that I can hire on a regular basis, some SEO specialists, marketers, branding consultants, web developers, and so on. While I can do some of all this work myself, most of my clients need a combination of experts […]

Why Bother with Referrals

I was following an interesting conversation over at Advice Tap last week regarding referrals: I often recommend my clients to colleagues of mine like graphic/web designers as well as other agencies if I can’t take on the job. What is the protocol for this, or process? Cinci Csere I posted a quick answer to the […]