Displaying posts tagged with

“sales pitch”

Don’t Confuse Me with the Facts

I was reading the book All Marketers are Liars by Seth Godin, in which he discusses the approach to marketing that has been rapidly made into the norm for successful businesses – learning to tell a story. That is, a successful marketer will connect with their audience by telling them a story, which, as a […]

How to Convince Other [Potential] Co-founders You Have the Next Big Thing

I regularly visit a site for owners of start-ups where people can post questions and get answers from others who are, or have been, in the same situation as themselves. Often I’ll see a question posted, and realize that the wrong question is being asked. That is, the question itself is valid, but the fact […]

Writing Proposals

I recently had reason to draft a proposal for something out of the norm for my line of work. I was asked by a family member to assist in writing a formal proposal for an after-school program, with the added twist that the program had already been approved in principal, pending the formal proposal. Not […]

Advertising Home Listings the Wrong Way

In this past weekend’s National Post, there was a listing for a home which read as follows: The overall real estate market may be down by about 33%, but that’s not the case in Toronto’s central core, says real estate agent Kevin Loberg. In 2009, 613 homes sold for more than $1-million. In 2010, 825 […]

Sales in the Online World

There are two general attitudes toward sales, one which has its roots in the history of the industry, the other which was developed as a result of changes in technology. Unfortunately, despite the knowledge available that the old system is fundamentally flawed, there are still many people who will tout its merits. The Old System […]