Displaying posts tagged with

“sales”

The Difference Between Marketing and Sales

I have a client with an interesting employee – he can take a product, and figure out who the best customers of this product are. He knows how to reach those people, as well as the people who would ultimately pay for the product. He can get these people to seriously consider using his product […]

Don’t Confuse Me with the Facts

I was reading the book All Marketers are Liars by Seth Godin, in which he discusses the approach to marketing that has been rapidly made into the norm for successful businesses – learning to tell a story. That is, a successful marketer will connect with their audience by telling them a story, which, as a […]

Asking for a Deal

I’ve been working in software development for a few years, building anything from custom scripting to full-blown enterprise level applications. Along the way, I’ve had the opportunity to work with a variety of people, and have managed to identify what I, at least, would consider my ideal client. The work I do is not always […]

Know Your Audience

I recently went to give a demonstration of a product to the owner and the head of operations at a business. The product had been a long time in development, and when I entered the presentation, it was with the knowledge that what I was showing was not complete, though certainly further advanced from the […]

Failure to Charge Costs More than Dollars

Over the past few years, I’ve done a variety of small jobs for a variety of clients, with the size of the projects varying in size. A friend of mine with a similar, though significantly larger, business, is in the same situation. A recent conversation regarding pricing of our services made us realize something, when […]

Writing Proposals

I recently had reason to draft a proposal for something out of the norm for my line of work. I was asked by a family member to assist in writing a formal proposal for an after-school program, with the added twist that the program had already been approved in principal, pending the formal proposal. Not […]

Sales in the Online World

There are two general attitudes toward sales, one which has its roots in the history of the industry, the other which was developed as a result of changes in technology. Unfortunately, despite the knowledge available that the old system is fundamentally flawed, there are still many people who will tout its merits. The Old System […]

An Incomplete Product

I just made a few purchases for my new office space – a desk and a white board. My desk came from Walmart – an L-shaped desk with a hutch in black and cherry finish. I picked it up from the store, dropped it off at the office still in the box and unassembled. The […]