Displaying posts tagged with

“strategy”

A Time for Coffee, A Time for Coke

Despite being attached to coffee to the point that I am highly unproductive without any coffee, and can increase my productivity relative to the amount of coffee I’ve drunk that day, I still refuse to drink it in the evening. Once dinner is over, if caffeine is required, coke will have to suffice. The reasoning […]

Question: How do you ensure timely payments from clients?

Getting people to pay on time can be difficult, and can frustrate business owners as they struggle to create a reserve large enough to float unpaid invoices. There are many strategies published that address this issue, and how to best manage getting paid in a timely manner. How do you go about ensuring that your […]

The Founder’s Exit Strategy

As a founder of a business, you likely are not thinking about leaving the business, at least in the early stages of the business development. However, if you’ve ever entertained the thought of seeking investment dollars, an exit strategy ought to place itself high on your list of priorities. There are, fortunately, only a few […]

Question: Assessing Competency in an Interview

Perhaps one of the more difficult things to assess in an interview is whether or not the candidate is competent in the needed area. After all, it can be quite easy to talk in a manner that indicates competence without actually being able to do the job, and it can be extremely time consuming to […]

Social Media is Not a Strategy, but you need a Social Media Strategy

Trying to trace down the origin of the saying “Social Media is not a strategy” was more difficult than I expected, though I have been able to confirm that it’s been around since at least 2004. Some businesses get this – social media is a tool, just like radio is a tool, and sandwich-board men […]

Den Pitches Rise and Fall

There’s something interesting about the show Dragons’ Den that seems to appeal to a certain type of business person. People come on the show with their businesses, hoping to leave the set with a potential investment from one of the five dragons, yet in the average show, only 2 businesses will get lucky. Having watched […]

Effective Marketing Strategy

Recent discussions with one of my clients brought to light a common problem with marketing plans made by businesses without the foresight to consult with marketing companies, or companies involved in aspects of marketing. The client in question was looking for ways to promote their product, and thought of several different methods by which they […]

Plan B? Support Plan A

There is a tendency for prudent people to have a Plan A, or what they really want to have work, and a Plan B. In business, though, your Plan B should be to support Plan A. The true reason for having multiple plans is when there is an outside factor which can influence whether or […]