That’s right, we consumers are a fickle bunch. Today we buy from company A because we heard some great things about them, and tomorrow we run for the hills and look for the local products, because local is in. We like to follow fads, and we’re actually pretty good at doing that. Companies are well [...]
Elie Kochman is the author of Advice for Small Business Owners and the founder of Optimal Upgrade Consulting. Using his experience working in the corporate world along with his exposure to the world of small businesses, he writes these articles to assist others avoiding common pitfalls of growing a business. His experience in the corporate world, building his own business, and working directly with other growing businesses has given him some perspective on the trials and pains of running a business.
